"If I’ve learned anything from my journey through storytelling, it’s this: nothing has inherent meaning—we assign it. Even at the intersection of computational technologies and intuition, it’s our human experience that prompts deeper, richer insights that resonate."

I am a writer and creative director with a global perspective and a deep appreciation for culture. Born in NYC, I have lived in Ecuador, Colombia, Eurasia, and the U.S.—experiences that fuel my ability to create work that connects with diverse audiences. In the U.S., I’ve worked on campaigns for Pantene LATAM, Hyundai, Nissan, and the U.S. Army, blending creative vision with strategic insight to craft stories that drive engagement and deliver results.